A Well Known Trademark refers to a Trademark that enjoys a high reputation and is widely known by the pertinent-general public (consumers, manufacturers as well as people who sell services/ goods that bear that particular Trademark).
In order for your Trademark to be officially recognized as a well-known Trademark, the registrar will consider the following factors;
- Extent to which the general-pertinent public knows it.
- Records that prove the Trademark has obtained legal protection.
- Consecutive time period during which it has been in use.